Neo-Soul Videos

Madison McFerrin Finds ‘God Herself’ on Ethereal Visual and Track

The Los Angeles artist paints an ethereal visual with her latest single and video. Photo: Sam Cannon

Madison McFerrin stuns on her latest single and equally captivating video, “God Herself.” The self-produced single continues the evolution of the Los Angeles artist and producer, and is the third single taken off her upcoming LP, I Hope You Can Forgive Me due May 12, 2023.

The delicate and meditative single embodies McFerrin’s a cappella roots and features vocals from J. Hoard and Melissa McMillan for a stunning soundscape that burns with empowerment. Paired with a visual by Sam Cannon, “God Herself” is a shinning light for McFerrin and only fuels anticipation for the artist’s North American tour which starts May 20, 2023 [tickets can be found HERE].

On the Cannon directed visual, McFerrin embodies a celestial entity, referencing the goddesses Isis, Yemaya, and Hathor. The attention to McFerrin’s delicate and sensual movements caressing her vocals are invigorating and mesmerizing. The visual is immersive through its simplicity with McFerrin being the focal point and narrator. It’s a beautiful personification of all the strength, delicacy, and wisdom found inside and additionally speaks on the power of a woman.

The potency is found in the details, and in the quiet space of oneself. An idea which translates from visual to sound. “God Herself” is a soulfully textured blessing and finds movement through its arrangement and vocal harmonies. There is so much depth and vitality through McFerrin’s vocals, the control enough implores a listener to reach inside and find their own god.

“Sometimes the stars align and you end up writing what is possibly the best song you’ve ever written,” says Madison. “That’s exactly what happened with ‘God Herself.’ Every idea I heard in my head came flowing out into a luscious landscape, creating a self-empowerment bop. Since I started my solo career with a cappella music, I would be remiss to not honor that element of my roots on my debut album. I hope that everyone who hears it feels like a strong, uplifted, bonafide bad bitch.

“Collaborating with Sam Cannon on this video was an absolute dream! We worked with a team led by and mostly made up of women – you could feel the energy of empowerment in the room. We wanted to create an ethereal, other-worldly environment that could match the vibe of the song. I’m so grateful that we were able to come together and make such a beautiful piece of work.”

Pre-order I Hope You Can Forgive Me


May 20 – Artyard, Frenchtown, NJ

June 1 – Zebulon, Los Angeles, CA

June 2 – The Independent, San Francisco, CA

June 4 – Hult Center, Eugene, OR

June 5 – Doug Fir, Portland, OR

June 13  – Sleeping Village, Chicago, IL

June 15 – Rambling House, Columbus, OH

June 22 — Songbyrd, Washington D.C.

June 23  – Creative Alliance, Baltimore, MD 

June 24 – Love, Velma, Ellenville, NY

June 25  – The Falcon, Marlboro, NY

June 29 – Elsewhere Zone One, Brooklyn, NY


July 9 – North Sea Jazz Fest, NL

August 10 – 13 – We Out Here Fest, UK

Connect with the artist:

Facebook | Instagram | Spotify

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