As the future of live music becomes more uncertain, many platforms have initiated resources to support independent artists.
Singer/Songwriter Katy DuBois, of the duo Maybe April, launches the apparel brand “Music Pays My Rent” during the COVID-19 quarantine to highlight the reality of many independent artists: music pays their rent.
In addition, the brand will will donate 10% of all profits to MusiCares –an organization which provides a safety net of critical assistance for music people in times of need. MusiCares’ services and resources cover a wide range of financial, medical and personal emergencies, and each case is treated with integrity and confidentiality.
“I wanted to celebrate people turning their passions into their career,” DuBois says. She adds, “For artists, songwriters, producers, stage hands, managers, and so many more, every hand in the industry works together for a greater goal: to bring entertainment, happiness, and connection to people through music. With the ongoing pandemic, concerts across the globe have been cancelled, resulting in a financial ripple effect to the artists and thousands of people that make their livelihood through live events.”
DuBois will continue to expand the range of merchandise on offer, as well as extend the “Pays My Rent” brand to feature other industries such as photography, fitness, dancing, and painting.
“Music Pays My Rent” branded t-shirts, hoodies, crewnecks, phone cases, and face masks — all available for purchase on the brand’s website store.