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#SaveOurStages: NIVA Emerges from 1300 Independent Venues to Secure Financial Support

The National Independent Venue Association has formed with more than 1,300 venues and promoters in all 50 states and is urging Congress to protect the industry. NIVA aims to "secure financial support" that is necessary for the survival of all employees.

As each state across the U.S. begins to allow certain businesses to reopen in the midst of the novel coronavirus, many independent entertainment venues will most likely be the last to re-open.

A forecasted projection of losses to the likes of “$8.9 billion of revenue if the rest of 2020 were to remain dark.”

Los Angeles has seen many venues such as the Hi Hat and Bootleg Theater reach out for financial assistance to not only keep the space alive in the future, but to take care of the individuals who rely on the venues to survive.

Molly Burch at the Bootleg Theater, 2018 (Tony Gonzalez, Occlusion Media, for GUM)

Familiar stories across the states continue to come in, with heavier announcements of closures, such as Austin’s Threadgill’s who gave Janis Joplin her start.

As a result, the National Independent Venue Association has formed with more than 1,300 venues and promoters in all 50 states and is urging Congress to protect the industry. NIVA aims to “secure financial support” that is necessary for the survival of all employees.

“These entertainment hubs are critical to their local economies and tax bases as employers, tourism destinations, and revenue generators for neighboring businesses such as restaurants, hotels, and retail. Independent venues exist in every state across the country; they were the first to be closed, they will be the last to open. The economic recovery process will extend past just reopening the front doors, requiring solutions unique to the industry,” shares the organization.

Here is how you can help save local and independent venues across the U.S. by contacting your senators and representatives through the organization’s site. It’s quick, easy, and vital to the community.


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