Regardless of the cold season, Land Rover aims to bring a weekend festival filled with an off-ramp ideology. As the giants toast the launch of their 2020 Land Rover Defender, attendees of the festival will reap in the eclectic, celebratory mix. Curated by Outside Magazine and taking place at Empire Grand Oasis, Coachella Valley January 18-19, 4xFAR boasts as a music and adventure festival (tickets may be purchased here, starting at $95 for a single day admission).
Featuring interactive experiences and onsite activities, such as fly-fishing demos, mountain biking, wine tasting, rock climbing, gear demos, wilderness survival and outdoor photography workshops, and a musical line-up that is led by Grammy-winning Anderson .Paak & The Free Nationals, safe to say that 4xFAR will feed every sense. And while the weekend event is designed to toast the launch of the 2020 Land Rover Defender — which attendees will have the chance to experience the Defender on purpose-built off-road courses — the musical component is an ideal nugget of different genres, with Saturday being the strongest.
Besides .Paak and the Free Nats, other artists set to take the stage: Kaytranda, Mark Ronson & Q-Tip, and two-time Grammy nominated live electronic duo Sofi Tukker, Young The Giant, Tijuana Panthers, Kurt Vile and the Violators, British-Japanese electronic house producer Maya Janes Coles, Mahalia, LP Giobbi, and Chappaqua Wrestling.
For the more adventurous attendees, here are some of the best activities to choose from:
There are three courses; two specific for the new defender and one to the festivals lineup of other Land Rover vehicles. You will get 30 mins to test drive the Defender and navigate on a purpose-built track which includes steep hills. Instructors and specialists will be on hand to pick their brain about the products.
Coffee testing: I know, I know. But with an event opening its gates at 8:30 a.m. and filled with outdoor splendor, testing coffee will help and bring joy to true caffeine lovers. Whole bean or ground, dark or light, organic, fairtrade, Arabica beans, and more will be at the Kicking Horse Coffee booth. Don’t worry, there will also be a Wine & Spirit selection to test from at a separate booth onsite.
Onewheel: All-terrain electric skateboards! This innovation looks wickedly cool and is open to all riders of all boardsport skill levels. Tucker Doss will be Onewheel’s guide, who in addition of shredding on this amazing device, is also a talented videographer and photographer.
Mountain Biking Obstacles: The festival will have a custom mountain bike track to learn new skills with advice and demonstrations from expert riders.
Axe Throwing: Let go of all frustrations in an axe-throwing cage! This seems like a sport for everyone. Don’t worry, it’ll be safe.
Climbing and Bouldering: Climb the wall and learn some new techniques. This looks really cool if this is your cup of tea or if you’ve been curious. No better way than with professionals near.
Knot Tying: This is just a natural survival tip to keep on deck. The class will demonstrate basic knots for climbing, sailing, mountaineering, and other adventures.
Trail running: In partnership with Salomon, this class will show you how to map and find routes, what to pack, how to eat and hydrate, and tips for car camping so a runner can truly enjoy the environment on a more prepared scale.
Overlanding Essentials: Presented by Todd Rogers (of Four Points Adventures), this workshop brings together the best in gear and expertise to help better prepare you for the outdoors, such as how to change tires on uneven terrain.
Foraging and Edible Plants: Another survival class that would be beneficial to anyone. This class will teach you how to locate, identify, and integrate plants into your outdoor meal. Led by Andre Kohler, who has been spending a lot of his time foraging berries, acorns, mushrooms, and other wild foods in the woods ever since his early childhood in Switzerland.
Yoga for Movement: If you love yoga or just need it after a long day exploring. Guided by Kirsetn Beverly-Waters and in partnership with ENO and Zotto, this yoga workshop will give you knowledge that supports your endurance, strength, and mobility.
Outdoor Photography: These classes give you creative and technical direction for capturing light, land, people, and adventure that will be a joy for any photographer. Twice each day at 4xFAR (once before lunch, once before sundown), Sony Ambassador, Stan Moniz will host “run and gun” style photo shoots using different camera modes. You’ll learn how to capture classic shots of mountain bikers, slackliners, and the Land Rover Defender.
Outdoor Gourmet: Partners Patagonia Provisions, Barebones Living, MONTyBoca, and Camp Chef are reinventing what backcountry food can be. There will demonstrations of delicious, approachable meals for outdoor cooking.
- Barebones wants to alleviate the intimidation of cooking over the fire with cast iron. Their in-house chef Missy Workman, an expert in open-fire cooking, will host three 30-minute cooking demonstrations per day and provide samples of her creations. Missy has hosted events for clients such as REI and other predominant people in the outdoor industry. Barebones will debut their new Cowboy Firepit & Grill System at this demonstration.
- Patagonia will host three 20-minute demos per day (one for breakfast, lunch and dinner). Brittany Griffith will show you the ropes. She’s a rock climber, Patagonia ambassador, and most impressively, a gardener who cooked her first Thanksgiving dinner by herself at age 12. Find on her Instagram here!
- MONTyBOCA will host six 30-minute, hands-on workshops per day. Tired of freeze-dried food and granola bars? So was Chef Corso. In these workshops, he’ll teach you how to elevate your meals with fast, fresh recipes that can be done in less than thirty minutes.
Cover photo: Anderson .Paak, .Paak House 2018 by Photography by D. Ross