As 2019 comes to a close, this rapid rising lot of unconventional acts demonstrates the exhilarating direction music is moving in the coming year. From genre-pushing interpretations of electronic consistencies, to the left-field pop acts building momentum, we take a look at the most groundbreaking acts to watch in 2020.
Shimmering with disco soaked punk in his single “Heybb!” released back in October, up and coming artist Binki isn’t one to take himself too seriously. With his creative prowess owning as much to Childish Gambino and Tyler the Creator, his playful qualities as an artist affirms his quirky personality within R&B songwriting. Informed by 90s britpop, the Brooklyn based artist reveals significant potential as a standout act.
Accentuated by sparse electronic beats and riveting lead vocals, Griff is the promising future of left-field pop. Her restoring sound demonstrates a meticulous method to her exceptional pop tracks. “Paradise” unravels in a dreamlike daze with emphasized details on production. Her lyrical content brings a sort of new age nostalgia and yearning often overlooked by other comparable artists.
Haich Ber Na
With electronica exceeding in house and techno genres this past year, it’s refreshing to come across an act like UK based artist Haich Ber Na. “Nowhere Like It” envelops listeners into a soundscape of dark electronica paired along with jazz influences. The often enigmatic structure of the single signifies the producer’s capacity to create deep electronic cuts that tease space and time.
A multi-disciplinary artist in her own right, COBRAH is easily one of the most exciting acts to look forward to this year. A queer performer who established herself among the Swedish fetish club scene, COBRAH has a distinct confidence in her persona and the hyperactive pop melodies she writes. Drawing from Chicago House to NY Ballroom culture, the emerging artist recalls the sonic vision of experimental artists like SOPHIE.
I’ve had the privilege of watching Luke Martinez evolve as an artist in the past few years as a close friend of mine. Taking center stage as the newest direction in pop, they draw from a variety of disciplines, genres, and mediums, solidifying their craft as a pop producer, songwriter, and performer. Their latest album, Saccharine, reveals the critical approach Luke Martinez has to creating enthralling pop compositions. Accompanied by a 40 page thesis, the emerging artist explores what it means to be Saccharine. Drawing upon their experience as a non-binary person, their lead single “Dance 4 U” finds love between the lines while embracing their identity.