Composed to the unrestrained infliction of emotions that arrived after the last lit of a cigarette, The Criticals‘ latest track takes us back to the dance floor. The Nashville-based band formed by Parker Forbes and Cole Shugart have dove into a playful niche since their indie-rock track, “Kate Moss” and heavily heed to certain characteristics from the early 2000s. Their latest addiction, “Treat Ya Better,” is led by disco-funk and walks hand in hand with retro-pop — a signature ’70s nightclub production — topping it all off through a sonic prism of sounds.
The track flirts with each pop of the bass line and the steady precision of the drums alongside blunt lines: “He said she opens up when she’s drunk / and I ain’t talking feelings.” Seemingly coming from a tangled point of view, or love triangle, the track boasts of intense feelings that always seems to circle back to the heart of the matter, he’s got to treat ya better.
With roots written by the band’s engineer, Brandon Kelly, in addition of Shugart and Forbes, it’s apparent that their were multiple chefs in the kitchen. Yet, not in an overbearing manner, each addition (genre speaking), works well on the track. While the majority are bathed in what could just be dubbed as nu-disco for clarity, the vocals take the track towards an alt-rock direction. Backing vocals soften the moment and unleash an insanely catchy groove to cut a rug on that anticipates their upcoming debut album.