New Noise

Arthur Moon Deconstructs Pop and Normalcy on ‘Homonormo’

Swimming in the self-carved genre of "incorrect music," Brooklyn avant-pop ensemble Arthur Moon deconstructs pop for a refreshing restitution of marriage between messaging and sound

Swimming in the self-carved genre of “incorrect music,” Brooklyn avant-pop ensemble Arthur Moon deconstructs pop for a refreshing restitution of marriage between messaging and sound. Fronted by Lora-Faye Åshuvud along with collaborators Cale Hawkins and Martin D. Fowler, “Homonormo” is praised not only for its chopped and skewed, colorful palette, but for the exploration of “normalcy”– especially when you identify as queer.

“If we ‘settle down’ do my partner and I become a part of some respectability politics nightmare, where gay people are only OK if they mimic the structures of straight society? Do we further alienate everyone who doesn’t want that/doesn’t fit that/can’t do that? Do we leave those communities behind as ‘dis-respectable,’ denied rights, denied freedoms, denied safety?” explains Åshuvud. An aging sentiment that is immediately felt within the track’s hook, “I think I want to settle down, but weirder.”

The D.I.Y., and social commentary in regards to assimilation, replicates in its musical theory as well — cue to a protruding bass riff which adds the right amount of funk and free-form thinking upon the track’s introduction. The ear-pleasing delivery and deliberate backmasked production skips to Åshuvud’s manipulated vocals that brightly swings from an obvious soundscape of indie-pop, to the mental aesthetic of post-punk.

Within the first minute, the track breaks down what is expected and assembles the pieces for a memorable and melodic musing that is dispersed with ease. The delectable essence of the track not only satisfies ears but lingers with its astute thinking.

“While writing ‘Homonormo’ I was thinking a lot about what it is that we have to gain when we fail at living within some prescribed definition of ‘success’ or ‘normalcy,’” states Åshuvud.

Arthur Moon is set to release their self-titled debut album, out on vinyl in July via Vinyl Me, Please, and elsewhere August 2nd, ahead of their upcoming fall tour with Oh Land.

Tour Dates w/ Oh Land
9/24: Brooklyn, NY @ The Bell House
9/25: Philadelphia, PA @ World Cafe
9/26: Washington, DC @ The Miracle Theater
9/27: Chicago, IL @ SPACE
10/20: Seattle, WA @ Columbia City Theater
10/21: Portland, OR @ The Church Concert Hall
10/23: San Francisco, CA @ The Independent
10/24: Los Angeles, CA @ Bootleg Theater


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