Shot on VHS, and replicating the early days of video dating in the 80s, mini bear reigns supreme on her latest video for “cyberlove.” Beneath the moniker, we find L.A. native Lauren Kop and her dance-pop aesthetic masking the darker undertones of struggling to connect — primarily in the dating world — in the modern age. Analog-synths back Kop’s chops and shimmer with an overall loving precision of reflection. A necessary evil, as technology is inevitable, but the balance of being a human behind and in front of the screen can be found. “Cyberlove” pulls the past, present and future before our eyes to reiterate the need to develop true connections on the icicle of a disco dream.
Directed by Kop and brought to nostalgic threads by New York based cinematographer Julia Sub, the video is drenched in pop culture ensembles and sounds. A reverbed guitar pluck emerges to find Kop isolated in a futuristic cube of lights and synths. Lyrically, the track’s direct attitude mirrors thoughts everyone may have encountered (“Your face, I see it on the screen / Your words, what does real really mean?”). Through the skepticism, Kop detaches into two versions throughout the video: “idealistic online version and a hyper-real neon version.”
While both may portray a side of the user, in this case Kop, the authenticity of one out weighs the other. Neon, green dance montages are sprinkled throughout the interwebs and reality, led to 80s perfection with the help of Alysia Russo and Alana Fickes. As Kop aims at finding a deeper connection in the fast paced notion of moving on to the next person in line, the track’s introspection brought Kop to an enlightenment of her own sexuality.
“I had initially written this song from a heterosexual dating perspective, and by the time we shot the video I had gone through this deeply personal journey where I had accepted this huge part of my identity. Despite there being obvious differences dating as a queer woman, there is a similar feeling of constantly connecting with people, yet finding it difficult to maintain deep connections due to the idea of being able to swipe endlessly,” states Kop.
Sharp, cool and delivered with rich intent, “cyberlove” challenges humans’ attention spans and the need for a deeper love.
Cover photo: Abby Mahler