Within a mere minute, Rotana comes in as a sharp knife leaving an unapologetic residue of worth and strength. The Saudi Arabian artist’s poetic ode, “Her Life,” takes an abstract dressing and focal point of identity with each intimate shot, directed by Zach Bell. A deep blue holds Rotana’s views and self, cultivating a potent amount of vitality in a fleeting moment. Through each penned verse, “Her Life” and its reflection doesn’t hint towards a declaration, or need for one, but a sensual, controlled ideology of self-love.
“I write everything I write from a very personal perspective and my perspective is that of a woman. It’s all I’ve ever been, so it’s really everything,” states Rotana from a recent interview. “Her Life” depicts Rotana reciting vivid lines in Arabic, as she graciously moves to her command, insisting the attention be thrown at the translation below as she slowly grazes her body. A deep sensuality is shown, along with day to day to actions and the thought of not knowing. Rotana easily removes the thoughts of others as her assertive narrative reassures she is the master of her temple: “I feel my hips move, like shame is no longer an option. I feel the fat on my lower belly, the weight of my laughter.” Paired with an older Arabic track in the back as Rotana recites her lines, “Her Life” is a cut of class and undisturbed growth we’ve grown to love from the artist, anticipating future releases.