South Coast Englishmen, better known as Sad Palace, follow-up their latest single “Melody Crux” with a striking visual isolation that breathes light into their cold, synth-pop sound. Modernly designed and directed, “Melody Crux” features a tunnel vision approach against a pink-burst hue, allowing for a greater curiosity by the viewer. With this factor in Sad Palace’s favor, full focus are placed on key notes of live performances and lyrics.
Hinted with thoughts that creep through the night – “I’m not too bad with secrets, it’s just the people I tell” – the track’s electronic shiver reflects a moment of isolation and sense of loneliness. Reflecting on the night time feel, Sad Palace explains, “Most of the lyrics were written on a night out, sometimes you go out partying for the night when you really shouldn’t. It’s a weird feeling, being out dancing and drinking, and then realising you’re just not in the mood.The music stays really upbeat as the words slowly deteriorate with the night, because the night doesn’t care about your feelings, it goes on anyway.”
Regardless of the track’s warm likability, the overall fluidity and indirect lyrical tone truly encapsulates that of an “Ice King” reflecting towards the end of the year in the form of a sharp production.