Music Videos

Raveena ‘Sweet Time’

R&B Soultress, Raveena, returns with her self  loving track “Sweet Time” and directorial debut celebrating “women of color” in the loveliest of ways. Once again teaming up with producer Everett Orr, who I am convinced is one of the few who can translate Raveena’s thoughts into sounds, “Sweet Time” faces the struggle of loving yourself, but from the end result of celebratory bliss. Delicately wrapped with a signature 90s’ R&B kiss, there’s a dreamier aesthetic that coats the track’s symbolic ensemble.

While the track’s ideals are adoringly gratifying, “Sweet Time” paints the message in a clearer and surreal environment. Carefree streaks are captured through close-ups shots and floral, peach tinted fields, praising the feminine and divine beauty that each woman carries, regardless of their shade.  Featuring the Goddesses, Akinkunmi Iman, April Rubi Jurado, Bobo Matjila, Bria Scott, Indira Scott, Serena Haahs, and Tori Mumtaz, the video’s unity and expression of being comfortable in your own skin is successfully displayed through Raveena’s vision.

“The song is about self love. I think it’s extremely important for women of color to have self love, just for their own survival and growth as a community. I wanted to make a video that embodied that with women coming together to support and celebrate each other’s beauty and strength. I also wanted to do it through a dreamy, escapist lens. I wanted to portray these them in this feminine, sweet way because that’s not usually the roles we’re given as underrepresented women in the media — that the girl-next-door, Virgin Suicides quality that blonde women usually play. Showing women of color through that lens was really important for me,” explains Raveena for an i-D interview.

 

Gently asserting through keys and strings, Raveena croons, “I’ve been mediating / I stopped medicating / I’m taking advice from the moon,” adding to her spiritual and self-reflected growth which shines on “Sweet Time.”

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