Lauren Ruth Ward has one of those killer voices that you instantly fall victim to. With a deadlock stare and ruthless attitude, Ward is ready to bring back the best part of the fiery blues from Baltimore to Los Angeles.
Upon success of her last single “Make Love To Myself” – off her forthcoming debut full-length album featuring guitarist Eduardo Rivera – Ward has embodied the touch of a desert rattlesnake, with her smoky vocals and crunchy sound upon delivery.
Bringing the “Make Love To Myself” track come to life visually revolved around lust, power, and sultriness, led by clever camera pans and alluring facial shots that captured Ward’s intent.
Stated in a press release, Ward explains: “‘Make Love’ is a cathartic middle finger to those who lack social cues,” says Ward. “I wrote it after encountering a stranger who made me feel uncomfortable. They were shamelessly hitting on me and trying to convince me that just because I was there, I was there for them.”
True to the statement, we see Ward get the ultimate laugh after constant uncomfortable scenes and a vast amount of liquor. Towards the end, the receptive behavior seems more of an enjoyable game now that Ward has taken full control with help from Rivera, who plays the bartender, and a cameo by musical artist LP.
“Make Love To Myself” easily places Ward as an artist to keep an out in 2017 for not everything she’s done, but for everything she is about to do.